The Evolving Consumer Behaviors Driving Food And Beverage Innovation

August 27, 2021: 12:00 AM EST

Food processing corporation Archer Daniels Midland (ADM) has identified five key consumer health and wellness trends that are driving innovation and creating opportunities for food, beverage, and supplement companies. At the root of the evolving trends in health and wellness is the pandemic, which has transformed the way consumers perceive holistic health and well-being. The key trends are: renewed motivation to improve individual health and wellness; emergence of a holistic approach to managing the mind-body connection; the rise of tailored nutrition that supports personal health and wellness goals; increased emphasis on a proactive perspective on immunity; and the emergence of “purposeful indulgence” as the new “permissible indulgence.” “Consumer focus on sustaining health and wellness through nutrition may likely become an enduring behavioral change, even after the global pandemic is over,” ADM says.

Eric Schroeder, "ADM identifies shifting consumer behaviors reshaping innovation", Bakemag.com, August 27, 2021, © SOSLAND PUBLISHING COMPANY

Domains

FOOD BUSINESS NEWS
Market Segments
News
Consumers
Innovation
Trends
Savory Snacks

Geographies

Worldwide
North America
United States of America

The Evolving Consumer Behaviors Driving Food And Beverage Innovation

Domains

Geographies

Categories

See also: