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The Healthy Evolution of Rude Health

September 12, 2023: 12:00 AM EST
In 2005, Camilla Barnard's dissatisfaction with the salt content in her breakfast cereal sparked the idea for Rude Health, a food business aimed at providing truly healthy options. Based in the south-west of England, Rude Health has evolved from a kitchen-table venture into a thriving brand with a £30 million annual turnover and some 60 products. The original mission was to make “the world’s best muesli, with 23 real ingredients.” A commitment to transparency and real ingredients in products like the "ultimate granola" and dairy-free milks has resonated with health-conscious consumers. 
Lucy Tobin, "Rude Health: ‘We decided our mission was to make the world’s best muesli’", Evening Standard, September 12, 2023, © Evening Standard Ltd.
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