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The Increasing Popularity Of Seaweed

June 15, 2022: 12:00 AM EST
According to P&S Intelligence, the worldwide seaweed market is currently worth over $500 million and is expected to reach almost $1.4 billion by 2030. Although seaweed has always been a huge part of Asian cuisine, the food is growing in popularity among Westerners. Brands including SeaSnax, Ocean’s Halo, Annie Chun’s and gimME Health Foods are leading this snackable seaweed trend. Seaweed’s different species, textures and formats and unique flavor profile have led it to be an interesting and diverse snacking option. It is also marketed as a superfood as it is rich in minerals such as iodine and vitamins like K and B12, and it is seen as sustainable as it contributes to water health and doesn't require additional land or resources. 
Sylvia Tomczak, "Why The Seaweed Snack Market Is Booming", Tasting Table, June 15, 2022, © Static Media
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