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The Naked Market Raises $27.5M In Institutional Series A Round

November 15, 2021: 12:00 AM EST
The San Francisco-based food and beverages startup says the new cash, which brings the total funding raised to $33.5 million, will help it “create a new market of consumer products for Millennials.” The company uses a proprietary tool that collects purchase data from platforms like Shopify, Amazon, and search engines to determine which products have the most appeal to Millennials in the United States. The funding will allow further development of the tool while also boosting in-house incubation efforts, scaling existing brands, and focusing on acquisitions. The two-year-old company has launched five snack and food brands: Flock Chicken Chips, AvoCrazy, Project Breakfast, Rob’s Backstage Popcorn, and Beach House Bowls. 
Juan Fajardo , "The Naked Market Secured $27.5M to Cater to Millennials’ Demand for Better-for-You Foods", Grit Daily, November 15, 2021, © Grit Daily News
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