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April 1, 2022: 12:00 AM EST
According to the marketing director of food solution company ADM, John Powers, adding pulses to snack products can be an effective way for brands to attract health-conscious consumers. Pulses such as beans, lentils and chickpeas offer high nutritional value compared to cereal grain such as wheat, rice and oats. Pulses are also a good source of protein, fiber, calcium and minerals and are also filling. In addition, pulses can contribute to the sensory experience of a snack as they add different textural, flavor and color profiles. Furthermore, as a natural ingredient, they give customers the illusion of being ‘closer to nature.’ However, pulses do come with difficulties such as choosing the right type of bean and bean-to-water ratio to use to achieve the desired function and texture.
Sebastian Krawiec, "Healthy Snacks: Pulse ingredients create a healthy halo", Nutritional Outlook, Volume 25, Issue 2, April 01, 2022, © MJH Life Sciences
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