The Unlikely Connection Between International Snacks And Hip-Hop

June 2, 2022: 12:00 AM EST

International snacks and beverages have long been popular in the U.S. International supermarkets like 99 Ranch and online stores such as Weee! thrive off the demand for them. They have a cult-like following among customers who feel compelled to try each new product and flavor. Popular flavors include Spicy Sour Doritos from Israel, Chinese Chicken Cheetos from China, and Esan Hot Pot Lay's Chips from Thailand. Recently, the international snack industry has crossed over with hip-hop culture. San Jose rapper Yonex Jones sells international chips and beverages at his TankShop in San Jose and in his box truck at pop-up events. Furthermore, Exotic Pop, a Houston beverage company that launched in 2016, sells international beverages and makes branded sodas that feature popular rappers including Soulja Boy, Sean Combs and Too $hort. According to Exotic Pop's founder and CEO, Charleston Wilson, international snacks and beverages connect to hip-hop culture due to exclusivity and high price point. Wilson claims international snacks are often flaunted on social media and even music videos to emphasise wealth and success.

Tamara Palmer, "Salted egg chips? Inside the Bay Area’s cult-like following of ‘exotic’ potato chips", The San Francisco Chronicle (California), June 02, 2022, © Hearst

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