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June 14, 2022: 12:00 AM EST
NFL free agent player and ESPN broadcaster Tim Tebow is joining the ranks of low-sugar, plant-based nutrition bar company NuSkool Snacks. Tebow will join as an investor and chief mission officer of the company, acting as its public voice and face. NuSkool’s CEO Joe Christensen believes this move will help secure new accounts and distribution. Formally named MCTco, NuSkool Snacks uses a variety of functional ingredients such as collagen, plant protein, prebiotic fiber and MCT oil to deliver a line of nutrition bars with zero added sugar, 10 grams of protein and 7 grams of fiber per serving. Its mission is centered around reducing added sugar in the American diet. In 2021, NuSkool was selected to join the Mondelez SnackFutures CoLab startup program and, since its launch, has attracted a number of investors including the founders of Super Coffee, Jim, Jake, and Jordan DeCicco; co-founder of Liquid I.V, Hayden Fulstone; and Jackie Fast, managing partner at Sandbox Studios.
Mary Ellen Shoup, "Tim Tebow joins NuSkool Snacks as low-sugar, plant-based bar category gains steam", FoodNavigator-USA.com, June 14, 2022, © William Reed Ltd
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