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Time For Coca-Cola To Spread The Word About Its Product Line, Community Roots

September 17, 2017: 12:00 AM EST
Coca-Cola recently took its rebranding and refranchising campaign to national TV with an ad on NBC’s “Sunday Night Football” broadcast billing itself as the “total beverage company” with local community roots and an ever-expanding array of beverages. The new ad talks about a revamped Coca-Cola company whose 68 independent U.S. bottlers have deep connections in local communities. The TV ad will be bolstered by print ads in USA Today and The Wall Street Journal. Partners & Spade is doing the creative work, joined by Perfect Sense Digital on digital and UM for media buying.
E.J. Schultz, "Coca-Cola's Corporate Brand Campaign Moves Beyond Soda", Advertising Age, September 17, 2017, © Crain Communications
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