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Top Seedz Creator Will Use A $1.4M Prize To Take Her Company Global

November 7, 2021: 12:00 AM EST
A Buffalo, N.Y.-based company’s organic, vegan, and gluten-free seed crackers have found their way into America’s biggest supermarkets, including Whole Foods Markets. And now founder and transplanted New Zealander Rebecca Brady hopes to go worldwide with the help of the $1.4 million she won in a “New York business competition,” beating out 18 other contestants. After investing $5,000 of her own money to perfect the recipe – basically the crackers are made of pumpkin, sesame, sunflower, chia, hemp, and flax seeds – create the packaging, and develop the artisan manufacturing process, she hopes to expand globally and become a $100 million company. Before she can do that, however, she needs to spend some money on upgrading to automated production to meet retail store – including Whole Foods Market – demands. 
Brianna Mcilraith, "Cracker brand owner from NZ wins $1.4 million in New York business competition", stuff.co.nz, November 07, 2021, © Stuff Limited
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