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Trü Frü Acquired by Mars

December 29, 2022: 12:00 AM EST
Mars Snacking has announced its acquisition of whole-fruit snacking brand Trü Frü for an undisclosed amount. Trü Frü’s snacks are marketed as a healthy indulgence made from real fruit dipped in premium chocolate. Trü Frü will strengthen Mars’ health and wellness portfolio while Mars will work to expand Trü Frü’s distribution and growth. 
Christine Zulkosky, "“Better-For-You” Snacks Blur the Line Between Health and Indulgence", The Food Institute, December 29, 2022, © The Food Institute
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