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Trends Point to Convergence of Conventional and Natural

June 16, 2009: 11:30 AM EST
The conventional food and beverage market may be going natural, if recent signals add up to a trend. In early June, USDA deputy secretary Kathleen Merrigan announced that “organic” would be integrated across all agencies within the department. This was followed by a media release after the Institute of Food Technologists show in Anaheim stating that "nutrition, environmental health and food safety" are coupled in consumer's minds, namely through the word sustainability. Lynn Dornblaser of Mintel International Group in Chicago, says that 40 percent more people say they are more concerned about the environment than they were a year ago. Food is almost now “a political button” says Sylvia B Rowe, president of SR Strategy LLC in Washington, DC.
Kimberly Lord Stewart, "Is the conventional food and beverage market going natural?", Functional Ingredients, June 16, 2009, © Penton Media, Inc
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