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Trends Within BFY Snack Bars

May 16, 2022: 12:00 AM EST
As better-for-you snacks are increasing in popularity, there remains potential in the snack bar category. Snack bars are forecast to grow 14 percent over the next three years as consumers move away from unhealthy options such as confectionery and biscuits. Snack bars with added fiber, protein or vitamins, or those that help consumers reach their five-a-day, are in high demand. More consumers are also avoiding ‘processed’ snacks bars and are switching to bars with whole and raw ingredients, such as nuts, fruit and wholegrain. However, though consumers are looking for healthier options, they are still looking for flavor cues from traditionally more indulgent products.
David Shrimpton, "The Bottom Line: Raise the ‘snack’ bar in your store", Talking Retail, May 16, 2022, © Metropolis International Group Limited, a member of the Metropolis Group
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