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Troo Good Offers Millet Chikki Snack Bars As Nutritional Alternative to Traditional Indian Snack

June 2, 2023: 12:00 AM EST
Indian-based startup Troo Good offers Millet Chikki snack bars, which are marketed as a nutritional alternative to the traditional Indian sugar-coated peanut snack known as chikki. These vegan bars provide 30 percent of the recommended daily fiber intake and are fortified with zinc and selenium, claimed to have anti-aging properties. Targeted towards the mass market, the Millet Chikki snack bars are available in two-pack options priced at ₹5 and ₹10 each.
K V Kurmanath, "Millet jackpot. Troo Good: How a millet-snack start-up is disrupting the low-end snack market", The Hindu Businessline, June 02, 2023, © THG PUBLISHING PVT LTD
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