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Tropicana Gives to Kids’ Food Program to Boost Fruit Consumption

June 16, 2009: 11:28 AM EST
Tropicana is playing its part in June’s National Fruit and Vegetable Month by donating up to 250,000 servings of Tropicana Pure Premium 100 percent orange juice to the USDA to be distributed in the national Summer Food Service Program for kids and the School Breakfast Program. Andy Horrow, chief marketing officer for Tropicana Products Inc, a division of PepsiCo Inc, said that a majority of orange juice drinkers “are unaware that 100 percent orange juice contributes to their daily fruit intake”. Most children consume only half or less of the recommended fruit servings, according to a 2006 study in the Journal of the American Dietetic Association.
"Tropicana Launches 'Get Your Fruit On!' Campaign to Help Narrow the Gap in the Nation's Fruit Consumption", PR Newswire, June 16, 2009, © PR Newswire Association LLC
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