True Elements Founders Explain How The Brand Came To Be

June 7, 2022: 12:00 AM EST

A desire to reinvent breakfast and snacks products for Indian consumers was the rationale for Puru Gupta and Sreejith Moolayil to establish and grow the True Elements brand, which aims to offer options without chemicals, preservatives and added sugar. It has become the country’s only food brand certified as both 'Clean Label' and '100 per cent wholegrain'. The founders’ plan was to take the company to an IPO with the help of a strategic investor. The longer-term goal is for the brand to outlive them. It has secured strategic investment for the parent company, HW Wellness Solutions, by consumer goods company Marico, which has a 54 percent stake, acquired for an undisclosed amount. Marico has agreed to restrict its involvement in the operations of True Elements, which has become Marico's third strategic acquisition in India.

Sandeep Soni, "How True Elements founders are ensuring their healthy snack brand outlives them", The Financial Express, June 07, 2022, © The Indian Express [P] Ltd

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True Elements Founders Explain How The Brand Came To Be

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