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True Elements Offers Traceability Technology

January 23, 2023: 12:00 AM EST
Indian clean snacking brand True Elements uses QR codes on its packaging to emphasize its responsibly-sourced, quality ingredients. The codes take the consumer to the brand’s website detailing where and when each of the product’s ingredients was taken from. It further tells them how, where and when the product was made. True Elements also offers a ‘Tool Lens’, which allows users to determine the health level of packaged products available in the market by categorizing them into three colors- red, orange, and green. 
Aritra Ghosh, "How True Elements is Disrupting the Healthy Snacking Market", indianretailer.com, January 23, 2023, © Franchise India Holdings Ltd
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