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Two Bakers Share A Love For Artisan Bread – And A Simple Business Plan

February 10, 2019: 12:00 AM EST
Two baking entrepreneurs who share a love of sourdough bread have joined forces in Green Bay, Wisc., to make their artisan loaves in the kitchen of a parish school, sell it on the Internet, and deliver it to customers. They take over the kitchen, with its two ovens and large wooden work counter, after the schoolkids have been fed their lunches. The experienced online businessmen knew they had a good thing going, and they knew how to market it without much overhead cost. Customers order bread on the company website and the two bakers deliver it right to homes and retail businesses. The first week Voyageurs Sourdough had four orders, but they are now averaging 50 a week. The 28-ounce loaves sell for $10 each. [Image Credit: © Pain de la Baie Verte]
Kendra Meinert, "At Voyageurs Sourdough, fresh-baked artisan bread gets delivered to your door", Green Bay Press-Gazette, February 10, 2019, © www.greenbaypressgazette.com
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