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Two Smaller Breakfasts Fit Today’s On-The-Go Lifestyle

April 25, 2017: 12:00 AM EST
Food makers and restaurants have discovered an interesting consumer eating trend: one breakfast isn’t satisfying enough. It seems that people grab a bite to eat as they leave home in the morning, then gobble down a second small meal at their desks or in the car. These meals are generally small, e.g., a bagel, a carton of yogurt, a yogurt drink, a portion of fruit, or a hardboiled egg. But not all the time. Food companies have caught on to the trend, concocting small meals that can be microwaved and eaten while driving or typing. The Jimmy Dean brand (Tyson Foods), for example, offers a line of microwavable hash browns stuffed with sausage, cheese, bacon or veggies especially for the “midmorning meal occasion,” something more than an enhanced coffee break.
Ellen Byron, "How Many Times Did You Eat Breakfast Today?", The Wall Street Journal, April 25, 2017, © Dow Jones & Company, Inc.
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