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Tyrrells Challenges Snack Competitors With Low-Fat Lentil-Based Crisps

August 3, 2021: 12:00 AM EST
The KP Snacks-owned brand’s new low-fat lentil crisps, available in two flavors, were created to meet consumer demand for a BFY crisp with quality ingredients and popular flavor combinations. They also present a challenge to crisp competitors like Eat Real, Snack a Jacks, and Mindful Snacker, all of which are tinkering with recipes to meet the U.K.’s pending HFSS restrictions. The new Tyrrels crisps are available in Sweet Chilli & Red Pepper and Sour Cream & Onion flavors and are billed as containing 30 percent less fat than regular potato crisps.
Daniel Woolfson, "Tyrrells to challenge Eat Real with move into lentil crisps", The Grocer, August 03, 2021, © William Reed Business Media Ltd
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