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UF International Launches Chickpea-Based Snack Chips

September 21, 2020: 12:00 AM EST
The British food distributor and wholesaler (Wokingham) is targeting the healthy snacking market in the U.K. with a nutrient-dense snack made from fiber- and protein-rich chickpeas. According to the company, PeaPops have 20 percent plant-based protein, are high in fiber, gluten-free, vegetarian and, because they are popped using heat compression technology, have 60 percent less fat than regular fried chips. Pea Pops are available in Smoky BBQ, Chilli & Lime, and Cheddar & Onion and come in two pack sizes: single-serve 23-gram and 80-gram sharing bags. They are priced with an RSP of 86p ($1.09) for single serve and £1.99 ($2.53) for a sharing bag. UF International will also be selling via its own website and Amazon. The marketing will comprise a social media campaign and future brand activation events.[Image Credit: © UF International Ltd]
Fiona Briggs, "New PeaPops launch in the U.K. and target healthy snacking", Retail Times, September 21, 2020, © RetailTimes.co.uk
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