We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

U.K. Chip Brands Race To Release HFSS-Compliant Snacks

March 19, 2022: 12:00 AM EST
Walkers has unveiled its first fully non-HFSS crisps range called '45% Less Salt'. The line will be available this month in three flavours: Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar. Meanwhile, KP Snacks will reformulate products across its Tyrrells, Popchips, Hula Hoops Puft and Penn State brands due to UK government restrictions regarding the promotion of HFSS products. By June, Hula Hoops Puft will be available in three non-HFSS flavors: Salt, Salt & Vinegar and Beef. Its Penn State brand will release a non-HFSS Chilli flavour of its pretzels by the end of the month, followed by Sour Cream in May. Kettle Foods has taken a different approach by launching a separate non-HFSS bread snacks range. 'Bread Bites' will first roll into Morrisons by the end of the month and will be available in three flavours: Focaccia Bites with Sea Salt, Rosemary & Extra Virgin Olive Oil; Naan Bites with Spiced Onion Bhaji with Chilli & Toasted Onion; and Sourdough Bites with Parmigiano Reggiano & Balsamic Vinegar of Modena. Vegan snacking brand Source of the Earth recently launched a range of non-HFSS lentil chips in three flavors: Coconut Curry, Smoked Paprika & Chilli and Sour Cream & Chive. The chips come in a fully home-compostable packet and will be available in Whole Foods, Selfridges and Daylesford. 
Niamh Leonard-Bedwell, "Walkers launches its first non-HFSS crisps range with ‘half the salt’", The Grocer, March 19, 2022, © William Reed Ltd
Market Segments
New Products
Savory Snacks
United Kingdom
Companies, Organizations
Product Launches
Products & Brands
Developed by Yuri Ingultsov Software Lab.