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U.K. Grocers Sell Cheaper “Fauxdough” Bread In Place Of Expensive Sourdough

October 1, 2018: 12:00 AM EST
British Millennials love sourdough bread, which is more nutritious and easier to digest than conventional offerings. So the classic bread has become very popular in the U.K. Popular but, it turns out, very expensive: about $5 per bakery loaf. Which is why sales of cheaper sourdough bread at grocery stores are on the rise. But according to British consumer watchdog Which?, just four out of the 19 supermarket sourdough loaves tested contained the traditional four ingredients: flour, water, salt and what’s known as a mother or starter culture. Many of the loaves – dubbed “fauxdough” – contained yeast, ascorbic acid, yogurt and vinegar, added to speed up the rising process, boost volume or create sour flavor. And they defeat the purpose of eating the more healthful sourdough.[Image Credit: © GAIL's]
Rachel Hosie, "75% Of U.K. Supermarket Sourdough Breads Don't Follow Authentic Recipe", independent.co.uk, October 01, 2018, © independent.co.uk
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