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UK Ingredient Developer To Introduce Sweet Potato Starch, Enable Cleaner Labels

April 6, 2010: 04:39 AM EST
UK-based ingredient developer Ulrick & Short and its Brazilian partners are to introduce sweet potato starch, which is more costly than standard potato starch but cheaper than the waxy maize variety. It is also non genetically-modified, a main consideration for European buyers. The product will enable manufacturers to have cleaner labels without the presence of undesirable ingredients listed. It will be the first functional clean-label starch from sweet potato and will have superior smoothness and body suited to higher value products such as soups, sauces, and ready meals. Ulrick & Short, posted 18% growth this year driven by clean-label ingredients, and is again focusing on premium products even as the recession prompted cost-cutting and use of value ingredients.
Elaine Watson, "Ulrick & Short scores with sweet potato starch", Food Manufacture, UK, April 06, 2010, © William Reed Business Media Ltd
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