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U.K. JV Invests In British BFY Snacks Business Insane Grain

March 29, 2021: 12:00 AM EST
The joint venture established by U.K. bakery major Warburtons and challenger-brand builder Mission Ventures has invested $344,980 into local healthy snacks business Insane Grain. It is Batch Ventures’ second deal following its investment in British biscuit manufacturer The Artful Baker in February. Insane Grain’s baked snacks are made with “supergrain” sorghum, which is rich in nutrients such as protein, fiber, B vitamins, iron and potassium. Two of London-based Insane Grain’s bagged snacks were recently listed in 70 Sainsbury's stores as part of the retailer's Future Brands initiative.
"Warburtons' Batch Ventures JV invests in snack brand Insane Grain", just-food global news, March 29, 2021, © just-food.com
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