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U.K. Snackers Are Getting More Adventurous

March 14, 2018: 12:00 AM EST
Snack companies have detected that consumers in the U.K. are looking for more exotic, adventurous, bold flavors in their chips. So product launches there have included smoked salmon glitter chips, prawn cocktail chips, green lemon & pink peppercorn and serrano chili & Yucatan honey tortilla chips, beef barbacoa & dill pickle, Manomasa chargrilled pineapple & arbol, lime & coriander chutney poppadoms, and wasabi & ginger. Market data support the trend. The Grocer polled 1,185 Brits found 20 percent regularly sample new chips. Thirty-nine percent regularly or always experiment with new and exciting flavors, Harris Interactive found. Sixty percent of 25- to 34-year-olds experiment with snacks. [Image Credit: ©   Manomasa]
Ash O’Mahony, "Snacking Gets Exotic: on the Hunt for Unusual Flavours", The Grocer, March 14, 2018, © William Reed Business Media Ltd
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