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UK Snacks Startup Targets Middle East

April 23, 2022: 12:00 AM EST
Seawood Agogo, launched in 2019 in Grimsby, a coastal town in the northeast of England, has closed a distribution deal with Lulu Group, which is based in Abu Dhabi and has stores across the UAE. Expansion to other countries in the region is on the cards. The brand plans to develop new products and sees a recovering hospitality sector as a good opportunity. As well as seaweed, the product’s other “functional ingredients are really healthy, and low sugar”, according to the owners, as well as vegan-friendly. 
David Laister, "Seaweed snack start-up gets big retail break in Middle East", Business Live (UK), April 23, 2022, © Reach plc
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