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U.K. Start-Up Small Giants Unveils Snack Crackers Made With Cricket Flour

October 9, 2020: 12:00 AM EST
The London-based snack maker says its bite-sized savory crackers made with cricket flour are on a mission: to promote insects as a sustainable source of protein. The crackers are made with 15 percent cricket flour, which delivers an umami flavor, high protein content, and immune-supporting vitamin B12. Each 40-gram pack of crackers contains nine grams of protein, five grams of fat, are “a source of fiber,” and contain no added sugar. The oven-baked crackers are available in tomato and oregano, turmeric and smoked paprika, and rosemary and thyme flavors. The brand launched in the U.K. under a different name a year ago after raising £150,000 ($195,200) in investment, then recently rebranded. Small Giants will be distributed by Tree of Life in the U.K. distribution and are available direct on its website and on Amazon for an RRP of £1.50 ($1.95).
Emma Upshall , "Small Giants debuts trio of insect-based crackers in U.K.", Foodbev Media , October 09, 2020, © Foodbev Media Ltd
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