Already have an account? Sign in.

 Remember Me | Forgot Your Password?

U.K. Supermarket Chain Experiments With Smart Food Label

July 4, 2017: 12:00 AM EST
British supermarket chain Sainsbury’s is testing an advanced labeling technology to help customers avoid tossing edible food in the waste bin before its time. The company sticks a color changing label to packets of its own brand sliced ham. The smart label changes from yellow to purple the longer the packet has been open. It is sensitive to temperature as well, because an open pack of ham has a relatively long fridge life when kept below 5º C (41º F). The new label is being used on ham packages in all 601 stores and will be expanded to other foods if consumers like it. [Image Credit: © Sainsbury's ]
Lauren O'callaghan, "Sainsbury’s Launch Colour Changing LABEL on Ham Packets to Reveal When Meat is OFF", Sunday Express, July 04, 2017, © Express Newspapers
Domains
FOOD BUSINESS NEWS
Market Segments
News
Waste
Companies
Innovation
Packaging
Retail
Safety
Trends
Meat & Meat Products
Geographies
Worldwide
EMEA
Europe
United Kingdom
Categories
Companies, Organizations
Innovation & New Ideas
Trends
Developed by Yuri Ingultsov Software Lab.