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U.K. Trademark Filing Signals Imminent Launch Of Amazon Meal Kits

November 17, 2017: 12:00 AM EST
Amazon has filed for a trademark for a meal kit slogan at the U.K.’s Intellectual Property Office. The slogan – “We Prep. You Cook” – echoes a similar slogan used in the U.S. Amazon’s meal kits were launched in the U.S. and retail at $15.99 to $19.99. The U.K. trademark filing signals an imminent launch of the product, according to industry watchers. [Image Credit: © Amazon.com ]
Ben Stevens, "Amazon’s Meal Kits Set to Hit UK as Patent Filed", Retail Gazette, November 17, 2017, © Retail Gazette
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