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July 13, 2021: 12:00 AM EST
The fund, launched by food and drink start-up accelerator Missions Venture, has invested £400,000 ($555,000) in funding and will also provide support and advice to the three-year-old maker of the black-eyed peas snacking brand. Stocked by Asda, Tesco, Ocado, Amazon, and Selfridges, the various bagged popped snacks are gluten-free and vegan-friendly. Mumsnet co-founder Carrie Longton also took part in the new funding round, joining early angel investor Giles Brook as a shareholder. Mission Ventures, alongside partners Guy’s and St Thomas’ Charity, launched the Good Food Fund in 2020 to support brands helping to reduce childhood obesity.
Edward Devlin, "Bepps bags six-figure backing from Mission Ventures’ Good Food Fund", The Grocer, July 13, 2021, © William Reed Business Media Ltd
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