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U.K.’s KP Snacks Develops Hybrid Of Popcorn And Crisps

May 26, 2021: 12:00 AM EST
A makeover of its Butterkist brand has resulted in “popcorn crisps” dubbed Popcorners, touted as a “crossover” with only half the fat of standard potato crisps. The latest of several new releases from KP – it recently launched Krunch Mix nut snacks in Sour Cream & Chive and Texas BBQ flavors – the new Butterkist snacks are available in Sweet & Salty and Sweet Chilli at Asda stores in 80-gram bags at an RSP of £1.99 ($2.76).
Daniel Woolfson, "KP fuses crisps and popcorn to create 'crossover' Butterkist snacks", thegrocer.co.uk, May 26, 2021, © William Reed Business Media Ltd
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