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Unilever Tests High-Tech Direct-To-Consumer Marketing Scheme

August 23, 2017: 12:00 AM EST
Unilever’s Hellman’s mayo brand is working with the Quiqup on-demand delivery app and platform in a direct-to-consumer marketing test. Users will be able to choose a recipe, then have all of the ingredients delivered to their door within an hour. Hellman’s is betting that consumers will appreciate the free time provided by the service. Quiqup, a member of the Unilever Foundry’s network of start-ups, developed the concept that is targeted at Millennial shoppers in London who are likely to make “impulse purchases.” [ Image credit: © Quiqup  ]
Jennifer Faull, "Unilever’s Hellmann’s to deliver ‘Impulse’ Groceries in First Direct-To-Consumer Tests", The Drum, August 23, 2017, © Carnyx Group Ltd
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