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Unilever Works With Instacart To Promote Brands Online To U.S. Consumers

June 6, 2016: 12:00 AM EST
Unilever is working with grocery-delivery service Instacart to help promote its brands to online consumers in the US. Launched in 2015, Unilever's strategic partnership with Instacart has included experimenting with different types of digital promotions linked to online purchases and deliveries. Promotions include free-shipping offers, sampling, and Instacart Deals that offer customers instant redemption of digital coupons. Instacart has run more than 30 free-delivery campaigns for Unilever brands since summer 2015.
Dale Buss, "Unilever Leverages Participation in Online Grocery Shopping", CPG Matters, June 06, 2016, © CPG Matters
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