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October 6, 2020: 12:00 AM EST
The Reading, Pa.-based family business found that the pandemic had been something of a boon for its sales, as demand for snacks increased tremendously. In response, the company used the uncertainty created in the marketplace to develop a strategic ecommerce plan and initiate a rebranding campaign ahead of the company’s 100th anniversary in February 2021. The company says the rebranding will involve growing the core pretzel business while expanding into healthy snacks. Unique Snacks’ products have fewer ingredients, including Splits, Shells and Sourdough Craft Beer Pretzel Rings, which are all verified Non-GMO. The Sprouted Splits and Sprouted Shells are certified USDA organic, making all snacks compatible with a variety of diets, including vegan, kosher, and low cholesterol. Since March, the company has tripled website sales and experienced a 575 percent increase in purchases through Amazon.
"Unique Pretzel Bakery, Inc. Rebrands as Unique Snacks with New Packaging", Business Wire , October 06, 2020, © Business Wire, Inc.
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