We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Unique Pretzel Bakery Rebrands As Unique Snacks

October 6, 2020: 12:00 AM EST
The Reading, Pa.-based family business found that the pandemic had been something of a boon for its sales, as demand for snacks increased tremendously. In response, the company used the uncertainty created in the marketplace to develop a strategic ecommerce plan and initiate a rebranding campaign ahead of the company’s 100th anniversary in February 2021. The company says the rebranding will involve growing the core pretzel business while expanding into healthy snacks. Unique Snacks’ products have fewer ingredients, including Splits, Shells and Sourdough Craft Beer Pretzel Rings, which are all verified Non-GMO. The Sprouted Splits and Sprouted Shells are certified USDA organic, making all snacks compatible with a variety of diets, including vegan, kosher, and low cholesterol. Since March, the company has tripled website sales and experienced a 575 percent increase in purchases through Amazon. 
"Unique Pretzel Bakery, Inc. Rebrands as Unique Snacks with New Packaging", Business Wire , October 06, 2020, © Business Wire, Inc.
Market Segments
Brands & Marketing
Bakery & Cereals
North America
United States of America
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.