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Upmarket UK Crisp Brand Aims To Double Sales This Financial Year

January 13, 2022: 12:00 AM EST
The Two Farmers crisp brand, based in Herefordshire, currently makes around 20,000 packets of crisps each day, from locally sourced ingredients and using compostable packaging made from plant cellulose. It says it is on track to more than double sales to £2 million in the year to August 2022. The brand offers five flavors: light salted, salt and cider vinegar, lightly salted, Hereford hop cheese and onion, Hereford bullshot, and Herefordshire sausage and mustard. It is launching a sixth flavor soon. The brand’s sustainability credentials have attracted prestige retailers like Selfridges, Fortnum & Mason and Harvey Nicholls. It is the exclusive crisp brand on Eurostar, is supplied to the London and Dublin offices of Google and won the Food & Drink Award at Insider’s Made in the Midlands Awards 2021.
Ian Griffin, "Sustainable Crisp Brand On Track To More Than Double Turnover", Insider Media Limited, January 13, 2022, © Newsco Insider Limited
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