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Utz Brands Names The Sasha Group As Marketing Agency

October 13, 2020: 12:00 AM EST
The Hanover, Pa.-based salty snack maker wants the agency to “elevate” its marketing efforts and accelerate a shift toward “digital-first, innovative, and disruptive consumer marketing.” New York-based Sasha Group, a full-service agency within the VaynerX family of media companies, is tasked with executing Utz’s new growth model by “delivering numerous consumer-led ideas, shaped by listening, and personalized across a broad spectrum of audience cohorts.” The business was awarded to Sasha following a competitive review. The work will be led by The Sasha Group South based in Chattanooga, Tenn., and is expected to launch in November.
"Utz Brands Appoints the Sasha Group as Agency of Record", Business Wire, October 13, 2020, © Business Wire, Inc.
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