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Utz Brands Partners With Ferrara To Fill Snack Variety Pack Void

May 24, 2021: 12:00 AM EST
The Hanover, Pa.-based chips and pretzels maker is joining with Ferrara (Chicago, Ill.), a related company of the Ferrero Group, to respond to growing consumer demand for snack food variety packs. More than 60 percent of consumers prefer sweet and salty varieties in a multi-pack, but only 16 percent of available multi-packs offer that variety. Ferrara and Utz say their work together will focus on filling that gap. Beginning in January 202, the companies will launch a diverse portfolio of different sized snack variety packs, competitively priced with suggested retail prices ranging from $4.99 to $12.99. The variety packs will include cookies, pretzels, cheese balls, popcorn and more. Ferrara’s portfolio includes SweeTARTS, Trolli, BRACH'S, Black Forest, NERDS, Lemonhead, Red Hots, and Now and Later. 
"Utz & Ferrara to Partner on New Sweet & Salty Snack Food Variety Packs", Business Wire, May 24, 2021, © Business Wire, Inc.
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