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Utz Brands Says Its Healthier Potato Chips Are Catching On

March 31, 2021: 12:00 AM EST
The Hanover, Pa.-based snack company has been rebranding and developing Boulder Canyon potato chips since it acquired the brand four years ago. The company says the work is paying off, as more shoppers choose snacks with healthier ingredients, such as the avocado oil used to cook the Boulder Canyon chips. Utz's lineup of healthy snacks includes Veggie Chips, Half Naked Popcorn, and potato chips cooked in olive oil and avocado oil. In its recent earnings report, the company reported a “significant” increase in new buyers and higher repeat-purchase rates over the past year. Utz plans to grow sales and reach new customers in 2021 by increasing its digital advertising spend by 60 percent and potentially more, CEO Dylan Lissette told CNBC. Social media and digital ads do well in contrast to having one commercial that runs through the year “and realizing it didn't really give you what you needed.”
Fatma Khaled, "Utz CEO says that Boulder Canyon potato chips are doing well with customers looking for healthier snacks", News Break, March 31, 2021, © Particle Media
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