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Utz To Acquire Chicago-based Snack Food Brand Vitner’s

January 11, 2021: 12:00 AM EST
The Hanover, Pa., maker of branded salty snacks plans to acquire specific assets related to Snak King Corp.'s Vitner's, a brand of snack foods serving the Chicago metropolitan market, for $25 million. Assets include Vitner's trademark and direct-store-delivery distribution assets related to Vitner's branded products. Vitner's approximately 55 DSD routes will provide Utz a strengthened foothold in Chicago and the Midwest from which to further grow the presence of its Power Brands, which include Utz, On The Border, Zapp's, Golden Flake, Good Health, Boulder Canyon, Hawaiian Brand and Tortiyahs! Vitner’s products include potato chips, cheese snacks, corn snacks, and popcorn. The acquisition would make Utz the number four provider of salty snacks in the Chicago market, and the fourth largest salty snack market in the U.S. 
"Utz Brands to acquire Vitner's brand for $25M", Vending Times, January 11, 2021, © Networld Media Group, LLC
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