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Vegan Protein Brand Misfits Launches Cereal and Rebrands

May 16, 2022: 12:00 AM EST
Plant-based protein brand Misfits is expanding into breakfast cereal. Its vegan, gluten-free cereal is low sugar and low calorie, with 14 grams of protein per serving. Misfits cereal has launched in two flavors, Chocolate and Chocolate Cinnamon, and is available on its website and on Amazon. The launch coincides with Misfits’ recent rebrand, which includes a new logo, packaging, website and loyalty scheme. This new positioning aims to widen Misfits’ brand appeal and allow it to expand into other food categories. 
Niamh Leonard-Bedwell, "Plant-based protein brand Misfits expands into functional cereal", The Grocer (UK), May 16, 2022, © William Reed Ltd
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