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Vegetable-Based RightRice Debuts At Whole Foods Markets

February 15, 2019: 12:00 AM EST
Popchips founder Keith Belling has introduced a vegetable rice made with lentils, chickpeas, green peas, and rice. San Francisco-based RightRice is a shelf-stable blend of more than 90 percent vegetables comprising 10 g of complete protein and five grams of fiber per serving, but has 40 percent fewer net carbs than traditional white rice. RightRice, available in original and three savory flavors, cooks like rice in about 10 minutes.  Each flavor comes in a seven-oz. pouch (about four servings) at a suggested retail of $3.99, and is non-GMO, vegan, kosher and gluten-free. RightRice is available at Whole Foods Markets nationally and online at Amazon.[Image Credit: © BFI]
"RightRice Introduces Innovative Vegetable Rice Grain With Exclusive National Launch In Whole Foods Market And On Amazon", PR Newswire , February 15, 2019, © PR Newswire Association LLC
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