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Walkers Launches New Campaign For 100 Calorie Multipacks

August 15, 2022: 12:00 AM EST
Walkers is broadcasting its marketing campaign that highlights its multipacks – including Wotsits, Quavers, French Fries, Squares, and now Monster Munch - contain less than 100 calories per pack. The campaign will run until the 9th of October across TV, shopper, digital, out-of-home and social channels. Additionally, Walkers is planning a social media competition where consumers will have the chance to win £1,000 when they send in their best surprised face. 
"Walkers' surprising new campaign highlights sub-100 cal family favourites", Grocery Trader, August 15, 2022, © Grandflame Ltd
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