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Walmart’s Stellar Online Sales Quarter Also Saw A Rise In Store Traffic

August 18, 2016: 12:00 AM EST
After several years, and billions of dollars in investment, Walmart is finally reporting an upbeat online sales picture. Second-quarter (ending July 31) online sales leapt 11.8 percent, after nine quarters of sluggishness. The encouraging sales report, observers say, was due to a mix of factors, including the roll-out of its Walmart Pay mobile app, expansion of free grocery pickup for online orders, and the launch of an Amazon Prime-like subscription service. But perhaps most encouraging was the fact that Walmart succeeded in boosting store traffic –  up 1.2 percent – while increasing online buying. The results prove the company’s strategic axiom: digital sales and store sales must be symbiotic.
Phil Wahba, "Here's How Walmart Is Reigniting Its E-Commerce Growth", Fortune, August 18, 2016, © Time Inc.
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