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Watch For These Three Trends In Snack Ingredients

January 26, 2021: 12:00 AM EST
Food ingredients company Olam expects to see snack companies innovating to meet a growing consumer desire for three types of treats: those that recall better times by playing on nostalgia, those that double-down on indulgence by offering novel experiences and comfort, and those with functional ingredients that support physical well-being, such as immunity boosting. The trends are not mutually exclusive. A major trend this year will be indulgent snack foods mashed-up with other foods. For example, mixing a healthy trail mix snack with M&Ms, or adding popcorn and chips to cookies, s’mores added to brownies, etc. 
Elizabeth Crawford, "‘Wellness’ inspires emotionally-soothing indulgent snacks alongside immunity-boosting options", FoodNavigator-USA.com, January 26, 2021, © William Reed Business Media Ltd
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