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Weetabix Launches Brand Building Ad Campaign

January 4, 2021: 12:00 AM EST
The top U.K. breakfast cereal company’s £2 million ($2.7 million) campaign will run across TV, video on demand, and online and social media platforms through January and February. Retailer-specific activity includes online advertising via Criteo and “Pay Per Click” investment to make sure health-conscious consumers are aware of the nutritional benefits of Weetabix. At least 30 percent of Weetabix sales are now made online. To support the above-the-line ad campaign, instore and online retail will highlight Weetabix Original and Oatibix nutrition, including 100 percent whole grain, fiber content, and added vitamins and minerals.
Fiona Briggs , "Weetabix to rally nation for a better 2021 in major new campaign", Retail Times, January 04, 2021, © RetailTimes.co.uk
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