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Weetos Launches New HFSS-Compliant Chocolate And Honeycomb Flavor

February 16, 2024: 12:00 AM EST
Weetabix brand Weetos is launching Chocolate and Honeycomb flavor, which the brand says is HFSS compliant, high in both fiber and vitamin D. Asda in the UK is the first retailer to sell the product, in 420g packs, with a roll out to other stores planned a month later. In-store promotions and merchandizing will accompany the launch, which will also see a £2.00 promotional price compared with the RRP of £3.29.
Fiona Briggs, "Weetos launches bee-licious brand-new Honeycomb flavour", Retail Times, February 16, 2024, © Retail Times
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