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Wellness Benefits Key to Yogurt Growth

March 9, 2009: 05:53 AM EST
Yogurt is proving to be a front-runner with a lot of staying power in the race to develop innovative new functional foods. The dairy product has been in use for at least 4,500 years, and its benefits have long been known. But it is proving to be the ideal vehicle for many current trends in adding wellness benefits to food. Yogurt is a natural carrier for pre- and probiotics, omega-3, conjugated linoleic acid, fruit, and added proteins such as whey and soy. New manufacturing and processing techniques are overcoming some of the taste and texture problems associated with adding functionality to the product, opening doors to even more innovation. “Good for you” yogurts will continue to drive growth, says Daphne Mazarakis, founder and president, Tula Foods. “Consumers already associate yogurt with health, so the idea that we can bring them a yogurt with another promising health benefit is credible.”
Kimberly J. Decker , "Yogurt Trends", Food Product Design, March 09, 2009, © Virgo Publishing
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