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‘Wet Chips’ Find A Following In Japan

April 25, 2022: 12:00 AM EST
Calbee's Nure Jaga (translated as 'wet potato') look like regular chips but are sticky to the touch and described as soft and chewy. Nure Jaga are apparently based on a chewy rice cracker, Nure Senbei, invented in 1960 by Yuji Yokoyama, a confectionery shop owner in Choshi, Chiba Prefecture. These rice crackers attained unexpected success and today are a popular accompaniment to green tea. Calbee is hoping to emulate this success with its wet chips.
Gill Hyslop, "Will Calbee's 'wet chips' become the next big snack?", BakeryAndSnacks.com, April 25, 2022, © William Reed Ltd
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