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Whisps Snacks: A Leader In The New Baked Cheese Snack Category

May 4, 2021: 12:00 AM EST
The idea for a 100 percent cheese-based snack crisp took root within the food innovation team at Schuman Cheese, a New York importer of Italian cheeses. And now, according to Forbes magazine, Whisps Snacks are “one of the most popular snacks on grocery shelves and the leader in a new category that they helped create.” The secret to the brand’s success, says CEO Ilana Fischer, is not just the quality cheeses and the fairly simple cooking process – basically baked parmesan or cheddar – but the passionate flavor development and aggressive marketing/distribution program. The keto-friendly, gluten-free, low carb, high-protein snacks are available at most grocery retailers and online in nine flavors. The two-ounce bags come in several variety and multi-pack formats. Four-packs are available on Amazon for about $15.00; discounted subscriptions are also an option.
Dave Knox, "How Whisps Created A New Snacking Category", Forbes.com, May 04, 2021, © Forbes Media LLC
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