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White’s Oats Brand Expands In U.K. With Booths Country Contract

February 19, 2021: 12:00 AM EST
The Northern Ireland-based porridge and oats cereal brand will soon be available in premium supermarket chain Booths Country, thanks to a newly-secured contract. Booths Country, which operates 28 stores in Northwest England, joins the company’s other major stockists, including Asda, Aldi, Tesco, and Sainsbury’s in Northern Ireland, the Republic of Ireland, and the U.K. The six products now available in Booths supermarkets include Organic Jumbo 750g; Organic Oat Flakes 750g; Toasted Oats Strawberry & Banana 500g; Toasted Oats Apple & Cinnamon 500g; Toatly Oaty Original and Toatly Oaty Apple & Cinnamon.
Claire Cartmill, "Armagh’s White’s Oats secures contract to grow their GB market share", News Letter UK, February 19, 2021, © JPIMedia Publishing Ltd
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